Hyundai in China: The Competitive Strategies
|
Code : COM0113
|
Region : China
|
||||
 |
 |
 |
 OR |
||
|
Abstract: Ever since 1978, when China started the transformation from a controlled-economy to a market-oriented one, it has experienced one of the fastest growth rates. Helped by booming demand, the country's automobile industry has experienced the fastest growth rate in the world since the 1990s. Many of the global automobile manufacturers entered China to take advantage of its huge customer and resource base. Hyundai Motor Company was one of the late entrants in the Chinese market. It adopted a combination of strategic alliances, in-depth market research, quality manufacturing and competitive pricing to establish its presence in the country. Pedagogical Objectives: |
|
| For Case Books
Click Here >> For Case eBooks Click Here >> |
|
Keywords : Chinese automobile industry; Competitive strategies; Hyundai Motor Company; Competitive Strategies Case Study; General Motors Volkswagen; Kia Motor Corporation; Price cutting; Mid-size car market; Joint ventures; Strategic alliances; Beijing Hyundai; Sonata Elantra Accent; Market entry strategies; Brand image; Market research; Premium car segment
Contents :
» China's Automobile Market
» Hyundai in China
Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501203, Telangana, INDIA.
Mob: +91- 9640901313,
E-mail: casehelpdesk@ibsindia.org
©2020-2025 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map 